August 1917: Dazzle camouflage, promoted by First Lord of the Admiralty Winston Churchill early in the war ('til May 1915, taking the fall for the Gallipoli fiasco), was reintroduced as a countermeasure against rising Entente shipping loses due to German unrestricted submarine warfare; the purpose was not to conceal, but to confuse & confound enemy ranging & targeting systems—to dazzle.
Lest we forget.
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